our marketing methods
Phoenix ONE’s Marketing Review Methods begin with an in-depth marketing and sales discovery process in which we ask you many thought-provoking questions about your business. We then build your marketing program on a solid foundation of strategy and planning, combined with appropriate brand awareness activity and account management functionality. The capstone phase of our methodology is then provided in the lead generation phase. With this proven methodology, Phoenix ONE Marketing gives you the tools to increase your customer and/or revenue base dramatically.
how we execute a marketing project & engagement
Phase I – Business and Marketing Discovery Session
This is a brainstorming session (s) between principals and/or key employees of your company and Phoenix ONE. We aim to clearly define your company’s message, unique value proposition, and differentiators. More importantly, this session helps to build the framework for your Business, Marketing, and Tactical Plans. Our marketing Discovery Sessions usually include, but are not limited to, discussions on any of the following areas:
- Identify Your Target Markets & Competitors
- Identify Differentiators of Your Business
- Identify Growth Forecasts
- Develop Goals and Objectives
- Assessment of Partners and Alliances
- Assessment of Industry Analyst Positioning
- Result – Create a SWOT Analysis of Your Business (Strengths, Weaknesses, Obstacles, Tactic)
Phase II – Marketing Strategies & Tactical Planning
During this phase of the program, Phoenix One Sales and Marketing Team will assist your company with the development of the Business, Marketing and/or Tactical Plans for each stated objective. Phoenix One Sales and Marketing know that Tactical Plans are especially important as they help you to manage projects in progress effectively. The purpose of all the aforementioned plans is to manage the expectations of all parties affiliated with the objective and Phoenix One ‘s Marketing Engagement and Management Services. At your direction, Phoenix One can take either a lead or consulting role in developing these marketing Phoenix ONE ‘s Marketing’s Incentive Based Programs.
Phase III – Brand Awareness
Brand Awareness is divided into three distinct parts: Image Development, Marketing Communications, and Target Market Awareness. These programs are the most well-known of marketing activities. To ensure success, you need to integrate these activities in order to maintain proper messaging carefully and what your brand represents
Phase IV – Account Management
Phoenix ONE believes that healthy revenue growth depends on two critical factors: building and maintaining accurate sales and marketing databases and sustaining a sufficient sales pipeline. Our customized account management solution will help you maintain an updated and accurate customer and prospect database, enabling you to monitor, manage and report on all your customer contact information. The ultimate goals of this phase is to keep close the gap with your customers.
Phase V – Lead Generation
To help you to sustain healthy revenue growth, Phoenix One specializes in developing customized Lead Generation programs that will help you to build a pipeline of qualified prospects. Lead Generation programs vary based upon frequency, scope and resources required and the medium used. Our goal is to build a sustainable, ongoing program coordinated with your Target Awareness (advertising, internet marketing, direct mail) campaigns. Depending upon your needs and available budget, Phoenix One is experienced in building customized lead-generation programs that bring results to your bottom line.