INsights: Brand, Branding, Elvis, and Walt by Bill Simmel

RIP: Veni,Vidi, Vici. . . if only for a short time! Entrepreneurs, business managers, and CEO’s eventually retire, are fired, are “bought out (fired with money),”  go broke, or simply die.  On the other business side, a strong brand can live on in the hearts and minds of consumers, consider Coca Cola, Levis, Wheaties, Hershey, and Budweiser. Yet, many and I mean MANY brands die namely because they become outdated, lose their luster , or are redefined by those CEO’s (before they are fired). What does this have to do with Elvis and Walt? Don’t worry I will get there. […]

2020-10-05T09:21:50-04:00Comments Off on INsights: Brand, Branding, Elvis, and Walt by Bill Simmel
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INsight: Marketing in a 396 World by Bill Simmel

if you’re not educating your targeted prospects, then who is? In today’s world  people are online  396 (24+7+365), many view traditional marketing as an interruption.They are looking for information on products, services, solutions, and improvements in their lives and businesses. This may be brand driven, product driven or simply answering their question “how can I improve this xxxxxx, way of doing things.” Now, this hard fact may be tough to swallow, most customers could care less about you or your business! They are only concerned about one thing. . . […]

2020-11-21T11:49:48-05:00Comments Off on INsight: Marketing in a 396 World by Bill Simmel
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